Brand doesn't generally matter as long as you're following the reloader's creed "Start low and work up!"
There are preferences, and exceptions... for example, an exception being that certain auto-loading guns can slam-fire with certain primers....
Otherwise, large rifle for large rifle, small pistol for small pistol..... etc, etc... don't need magnums unless load data says so....
I use CCI BR (bench rest) for rifle loads. Federal match primers are also popular for precision rifle (not so much for auto-loaders I guess due to the slam fire thing but I could be mistaken)....
Lots of people see no need for match primers at all, and they are more expensive.
Still happily answering to the call-sign Peetza.
The problem, as you so eloquently put it, is choice.
He is no fool who gives what he can not keep to gain what he can not lose.
-Jim Eliott, paraphrasing Philip Henry.