Now you've got me worried, I haven't read the rules of posting in this thread and hope I haven't gone awry. I agree with you on the "going public" and the blogosphere has made it necessary to stay tuned in, that is why I'm a member of so many forums. I will say that when I fist got involved I received a few calls from my colleagues at other companies asking me why I would hang it out so far and give the opportunity to get your head cut off. That is the real sentiment of many of the gun companies out there, and they have a valid concern. I have incorporated it into my PR budget as a valuable tool to interact with our customer base. But the negative postings about companies and their products have created a bias view of forums with many of the companies I know and do business with.