How could I forget the 390? (slapping forehead). FE motors rule, had a couple myself. Damn few folks can tell a 360 from a 390 (or a 352, don't get me started on the 361, 391 and 428). Call it what you want, I won't tell.
And yes, our choices are influenced by tastes and experience. I hesitate to say I don't like Lee dies because I'm a big fan of so many of their products and Richard Lee's reloading manual is a must-read for serious loaders, IMHO. Some folks love their dies and I'm OK with that. I just happen to prefer RCBS and Redding dies. Almost any die will last forever and I can afford to spend a little more to get dies I like.