Hiring a Public relations guy to run cover for them is a sign they are feeling the heat.
Schultz did a lot for the Democratic party during the last mid-terms, and he might have helped a few Senators hold onto their seats. He's previously worked as an assistant to Charles Schumer.
Nice way of repaying him by throwing him before the wolves, I'd say.
...which is exactly what those sympathetic to the administration are subtly trying to paint Issa as. Sadly, I do expect to see personal attacks levied at the man.