I believe the dry lube is to keep the powder measure from rusting. They will want you to buy their aerosol lube and it is good but a can does not go far. I've been using a little eezox on mine and it does well, and I have also used a little Royal Purple spray gun lube. (Both are synthetic) The Hoopes dry lube dries to a powder, I would not recommend it. The distillates will keep the metal tacky and the powder will clump up. (Not your problem yet)
If Hornady comes up with a new solution to the dryer sheets for the static let us know I'm sure others are having this problem to some degree or another.