So being a small company with 3 product lines and great service that has been around maybe a bit over a year is not a joke.
But a company that went from that to become large and a part of Remington, with multiple US militarty contracts, and has suceeded in business for many years is what you call a joke.
A smallish company like SilencerCo dies with the loss of one man or when one man looses interest in the business and folds it up.
Joke companies like AAC are there for the long term service and will continue to be around.
I suspect that SilencerCo would like the Joke to be on them.