"Dealer pricing" is a myth. A better term would be "volume pricing". Check prices at wholesalers and then check the price at Bud's. Bud's is often cheaper than my distributors. There is no set dealer discount- it is totally dependant on how many firearms you buy at a time or how many per month.
An 01FFL will get you a discount at many wholesalers. Understand that a retailer like Academy or WalMart will beat your discount everyday.
I'm an FFL and I cannot get Winchester, Federal or Remington ammo at a wholesale price for anywhere near the price that WalMart sells it at retail.
This is why you see WalMart ammo for sale at gunshows.
Need a FFL in north Dallas/Plano/Allen/Frisco/McKinney ? Just EMAIL me.
$20 transfers ($10 for CHL, active military,police,fire or schoolteachers)