Same thing Fiat/Dodge are doing with the made in Mexico Dodge trucks.
Same with Ford re-branding Mazda in the small and mid size SUVs and Rangers.
Same with Chevy Re-branding Isuzus for small and midsize trucks and SUVs.
Mossberg re-brands an auto loader in the SA-20 and their rimfires. Difference is they have a noticeable label for these "Mossberg International" so no one feels they got suckered into an import with an american name...