I understand your 'Chevy vs. Cadillac' comment. Why wouldn't I buy a better model?!
It's just that I don't know what I'm buying exactly when it comes to the Monarch over the Buckmaster. Many, many comments out there about how the Nikons are as good as the Leupolds but for a cheaper price. The Monarchs are approaching the Leupolds in price so is everyone talking about the Buckmaster?
You can see where a guy could get confused.