"Used to" is the operative word. Three pounds of Goex at my local retailer cost me $50.72 and change including 6% sales tax (and not including 90 miles of gas) two months ago, which is $9 less than the Graf's deal. Five pounds would have made Graf's cheaper.
$15.95/lb local retail, plus 6% sales tax is $$16.91, or $84.53 for five pounds.
Graf's price for five pounds is $11.99/lb X 5 = $59.95. They pay shipping but you have to add $3.95 for insurance and $20 for the hazmat fee for a total of $83.90, essentially break even with the local retailer if you don't consider gas to go get it.