I have a Burris Landmark...20x-60x-80mm. For what I do at the range it is just fine. If memory serves me correctly it cost me in the $240 range, complete with a hard case and tripod. I will say this though, the first day at the range the tripod broke. I took the whole mess back to my FFL and he promptly handed me some $60 Nikon full length tripod. I'm not sure what a guy would have had to go through if this was bought say at Wal-Mart or wherever but was glad I bought this at my local FFL.
I reject your reality and substitute my own.