Looks like you've got plenty for a committee. You might consider taking general suggestions from this thread, as it develops and working by e-mail on the specificvs with a team of your choice.
All others...keep the great ideas coming. The approach must be eye catching and memorable (I recently saw a tagline on an email, "Intructing defenders in the proper use of a shovel after a gunfight"
. Certainly not what we're looking for, but has the "memorable" quality.