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Old September 4, 2007, 02:02 PM   #2
Rich Lucibella
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Join Date: October 6, 1998
Location: South Florida
Posts: 10,167
Gdeal-
I'm not going to speak to the value of the Editorial in SWAT. I'll let others do that. As to the advertising mix, SWAT has never come close to 75% advertising; or 50%. When advertising grows, we have more money. When we have more money we add pages.

Pretty simple formula.
Rich
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