Many manufacturers of Auto shotguns produce fancy models for the Sporting Clays crowd. Same gun but with more chrome, engraving, extended choke tubes etc. Beretta started with this and it is catching on.
Gentlemen who would normally be shooting $8000 K guns and Perazzis with gold engraving want their guns to look more expensive than normal shotguns.
Franchi is owned by Beretta, as is Benelli.
The Beretta is just a regular O/U with fancier wood and engraving. Some folks want the prestige. It's won't shoot any better than a standard Beretta.
I have shot with people shooting Verry expensive guns. If ya got it, flaunt it!
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