I renewed my SWAT subscription a few months ago. I think what it offers the average joe is a look at tactics, techniques, and gear and gives you some knowledge upon which to base your training and purchases, scaling it to what you can afford. To me it's not so much "BUY THIS HI $$$ GEAR! OR DIE!" but, here is how the pros do it and here are some lessons you might be able to use.
Try it, you just might change your mind.
"No matter where you go, there you are." Buckaroo Banzai