We've been working on, what I think is, an Internet first. The project is currently dubbed the S.W.A.T. Minimag. As each issue comes off the news stand, we'll offer a PDF of selected articles and features (@15 pages in all) for internet distribution free.
I think this will be a valued product and I believe it'll cause many fence sitters to subscribe. As for selling individual articles; that's a possibility. More likely, we'll sell back issues in PDF format...these are currently $8 each. We can definitely do better than that.